Stratton Architects
Stratton Andrews leads a residential architecture firm based in Phoenix, with most of the firm's work in Paradise Valley, Arcadia, and Scottsdale, and a growing portfolio across the West, from La Jolla and Park City to Dallas, Las Vegas, Flagstaff, and Telluride. By the time the partnership with Peterson Creative began in November 2024, Stratton was respected for the quality of his work, but the firm did not yet have a name in the wider market and had no completed projects to draw from.
Content Strategy and Production
Photography
Social Media Management
Stratton Architects
Stratton Andrews leads a residential architecture firm based in Phoenix, with most of the firm's work in Paradise Valley, Arcadia, and Scottsdale, and a growing portfolio across the West, from La Jolla and Park City to Dallas, Las Vegas, Flagstaff, and Telluride. By the time the partnership with Peterson Creative began in November 2024, Stratton was respected for the quality of his work, but the firm did not yet have a name in the wider market and had no completed projects to draw from.
Content Strategy and Production
Photography
Social Media Management
The Challenge
Architecture firms typically build a name through completed projects, photographed and published over several years. That timeline is the default, and it works, but it takes years to compound. The challenge was to establish the firm across the markets it wanted to serve. Building recognition from the design work itself rather than waiting for completed projects to do the work over time. This dynamic is not unique to architecture. The same equation holds in development, hospitality, and any work where the product takes time to build and lives or dies by how the market sees it. Excellent work is the starting point, but the story around the work has to be shaped with the same deliberate care that goes into the work itself. Without that story, great work, or a great project will get passed over for work that people simply know about.
The Challenge
Architecture firms typically build a name through completed projects, photographed and published over several years. That timeline is the default, and it works, but it takes years to compound. The challenge was to establish the firm across the markets it wanted to serve. Building recognition from the design work itself rather than waiting for completed projects to do the work over time. This dynamic is not unique to architecture. The same equation holds in development, hospitality, and any work where the product takes time to build and lives or dies by how the market sees it. Excellent work is the starting point, but the story around the work has to be shaped with the same deliberate care that goes into the work itself. Without that story, great work, or a great project will get passed over for work that people simply know about.
The Challenge
Architecture firms typically build a name through completed projects, photographed and published over several years. That timeline is the default, and it works, but it takes years to compound. The challenge was to establish the firm across the markets it wanted to serve. Building recognition from the design work itself rather than waiting for completed projects to do the work over time. This dynamic is not unique to architecture. The same equation holds in development, hospitality, and any work where the product takes time to build and lives or dies by how the market sees it. Excellent work is the starting point, but the story around the work has to be shaped with the same deliberate care that goes into the work itself. Without that story, great work, or a great project will get passed over for work that people simply know about.
Telling the story of work that was not yet built
The strategic choice was to treat renderings and in-progress documentation as the primary material rather than waiting for finished homes to photograph, which would have taken years to accumulate. Posts and carousels presented Stratton's renderings with the same care the homes themselves were given. Every part of how the firm appeared in the market was shaped deliberately. Collaborations were selective, chosen for fit with the design and the brand being built, including a project with SAOTA that reached over a million people. The music, the language, the projects featured, and the pace of publishing were all treated as parts of one coherent creative effort, refined month over month as the target audience responded. Video work documented projects from framing through completion, using renderings alongside built work to show how closely the finished homes matched their original design intent. Renderings and in-progress documentation were used to communicate atmosphere, light, and scale long before any buyer could walk through a finished home, meaning the story and feeling of each project began the moment the design was complete.
Telling the story of work that was not yet built
The strategic choice was to treat renderings and in-progress documentation as the primary material rather than waiting for finished homes to photograph, which would have taken years to accumulate. Posts and carousels presented Stratton's renderings with the same care the homes themselves were given. Every part of how the firm appeared in the market was shaped deliberately. Collaborations were selective, chosen for fit with the design and the brand being built, including a project with SAOTA that reached over a million people. The music, the language, the projects featured, and the pace of publishing were all treated as parts of one coherent creative effort, refined month over month as the target audience responded. Video work documented projects from framing through completion, using renderings alongside built work to show how closely the finished homes matched their original design intent. Renderings and in-progress documentation were used to communicate atmosphere, light, and scale long before any buyer could walk through a finished home, meaning the story and feeling of each project began the moment the design was complete.
What the work made visible
Eighteen months in, the firm has grown from approximately 5,900 followers to over 19,000 on Instagram, making it the second-largest architecture firm in Arizona by following. The audience reached spans buyers, developers, builders, designers, and peers across the markets the firm serves and beyond. The visibility has translated directly into business outcomes. A recent home Stratton designed, in North Scottsdale, sold during framing at $1,350 per square foot for a $14.5M exit. Developers and builders have approached the firm directly after encountering the work, an attribution path that did not exist when the partnership began. The firm has grown from a small team working out of shared office space to a dedicated practice with a team of nine.
What the work made visible
Eighteen months in, the firm has grown from approximately 5,900 followers to over 19,000 on Instagram, making it the second-largest architecture firm in Arizona by following. The audience reached spans buyers, developers, builders, designers, and peers across the markets the firm serves and beyond. The visibility has translated directly into business outcomes. A recent home Stratton designed, in North Scottsdale, sold during framing at $1,350 per square foot for a $14.5M exit. Developers and builders have approached the firm directly after encountering the work, an attribution path that did not exist when the partnership began. The firm has grown from a small team working out of shared office space to a dedicated practice with a team of nine.
What the work made visible
Eighteen months in, the firm has grown from approximately 5,900 followers to over 19,000 on Instagram, making it the second-largest architecture firm in Arizona by following. The audience reached spans buyers, developers, builders, designers, and peers across the markets the firm serves and beyond. The visibility has translated directly into business outcomes. A recent home Stratton designed, in North Scottsdale, sold during framing at $1,350 per square foot for a $14.5M exit. Developers and builders have approached the firm directly after encountering the work, an attribution path that did not exist when the partnership began. The firm has grown from a small team working out of shared office space to a dedicated practice with a team of nine.
"Collaborating with Peterson over the past few years has been a successful journey of growth for both parties. We've found good success together and are excited for what the future brings."
"Collaborating with Peterson over the past few years has been a successful journey of growth for both parties. We've found good success together and are excited for what the future brings."
Stratton Andrews · Principal, Stratton Architects